Credit unions' usage of the Fuze Suite's personal finance knowledge pack content has exceeded 1,000,000 views.
Wright-Patt Credit Union, Inc., Ohio's largest member-owned financial cooperative with more than $1 billion in assets, experienced 17,988 views of their articles and associated financial calculators during the first 4 months of 2005. Kathleen Seewer, eCommerce Manager at Wright-Patt stated, “The knowledge packs provide an excellent complement to the other content on our site. I like the ability to link articles to our products and services, and our members’ usage has exceeded expectations.”
Perfect Circle Credit Union, an Indiana credit union with $48 million assets, had 9,339 views of their personal finance content and calculators for the same period. Jonathan Hull, IS Manager at Perfect Circle stated, “We couldn’t be happier with the results. The knowledge packs are highly used, easily searchable, and providing valuable information to our members.”
The Fuze Suite is used by credit unions of all sizes that require a robust and scalable solution that can meet the self-help and assisted service needs of members and staff across all their support channels. With Fuze’s knowledge packs module, in a single knowledge base, credit unions can seamlessly extend valuable informational and educational personal financial content maintained by Fuze along side content maintained by the credit union about their own products and services. What’s more, all usage in the Fuze Suite is tracked and can be leveraged to create targeted offers and provide more personalized service. This highly integrated and modular delivery is unique to Fuze and provides members with a seamless transition from researching to buying. Topics covered range from buying or selling a home or auto to planning for college or retirement. The knowledge pack content is tightly integrated with the credit union’s web site and branding and provides members with a trusted alternative to “Googling” the Web, which rarely if ever results in a sale for the credit union.
A recent Callahan Survey Consortium online survey revealed that 78% of credit union members prefer to research financial services online rather than by phone or in person.
The usage of the Fuze Suite knowledge packs is evidence of the consumer demand for personal finance information, and reinforces that it is an important aspect of credit union web sites. With the Fuze Suite, credit unions can take advantage of their positioning as a trusted financial advisor and provide members with the necessary information and tools to make better financial decisions.